Overview
Baywell Psychiatry Group’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.
Baywell Psychiatry Group’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.
This style guide is the visual translation of Baywell Psychiatry Group's mission, vision and values. It is the framework that specifies how to communicate the Baywell Psychiatry Group brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.
Brand Story
At Baywell, we treat the whole person by addressing psychological, interpersonal, cultural and biological issues.
Our Mission
Our goal is to support our clients on the journey towards lasting wellness.
Our Vision
We are committed to helping our patients confront and navigate challenges such as systemic racism, the Covid-19 pandemic, climate change and other sociocultural traumas.
Our Values
Baywell providers and staff are actively working towards racial equity and social justice. We are aware of the history of racism and other oppressions in the mental health care field, that there is a power dynamic in the therapy relationship, and we are committed to doing our best to accommodate a matching that feels safe.
Logo Identity
Baywell Psychiatry Group’s logo is the cornerstone of our brand identity. It clearly communicates who we are, our values, is visually appealing, and makes a lasting impression on Baywell Psychiatry Group’s audience.
The Baywell Psychiatry Group logotype design and its variations are property of Baywell Psychiatry Group. All rights afforded under U.S. copyright law are retained by the owner.
Correct and incorrect versions of our company name include:
Correct:
- Baywell Psychiatry Group
- Baywell
Incorrect:
- BayWell
- Bay Well
- baywell
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.
Approved Logo Variations
Primary Logo Variations
Secondary Logo Variations
Approved Brandmarks and Wordmarks
Primary Brandmark / Wordmark Variations
Secondary Brandmark / Wordmark Variations
Usage Specifications
How to use our logo assets:
Provide an adequate amount of space around the logo to prevent overcrowding. Horizontal logos are used for website headers and business cards. Brandmarks used as design elements where necessary.
How not to use our logo assets:
Do not use our logo designs in unapproved colors. All logo variations should never be tilted or oriented differently than what is shown here.
Color Palette
Baywell Psychiatry Group’s official palette is comprised of a variety of swatches, each functioning as an essential component to our brand’s web presence and print design materials.
Navy Blue
RGB31 / 67 / 134
HEX1F4386
CMYK76 / 50 / 0 / 47
Pantone7687 C
Brandmark swatch color.
Ocean Blue
RGB0 / 119 / 182
HEX0077B6
CMYK100 / 34 / 0 / 28
Pantone7461 C
Brandmark swatch color.
Cerulean Blue
RGB35 / 176 / 213
HEX23B0D5
CMYK83 / 17 / 0 / 16
Pantone7702 C
Brandmark swatch color.
Bay Turquoise
RGB191 / 99 / 45
HEX015F73
CMYK99 / 17 / 0 / 54
Pantone7470 C
Brandmark swatch color.
Viridian Green
RGB7 / 147 / 150
HEX079396
CMYK95 / 2 / 0 / 41
Pantone7716 C
Brandmark swatch color.
Mint Green
RGB148 / 210 / 189
HEX94D2BD
CMYK29 / 0 / 9 / 17
Pantone337 C
Brandmark swatch color.
Rich Black
RGB4 / 4 / 4
HEX040404
CMYK0 / 0 / 0 / 98
Pantone337 C
Neutral swatch.
Onyx Gray
RGB55 / 62 / 64
HEX373E40
CMYK14 / 3 / 0 / 74
Pantone337 C
Neutral swatch.
Cadet Silver
RGB173 / 181 / 189
HEXADB5BD
CMYK8 / 4 / 0 / 25
Pantone337 C
Neutral swatch.
Light Lavender
RGB225 / 229 / 242
HEXE1E5F2
CMYK7 / 5 / 0 / 5
Pantone337 C
Lighter swatch for select backgrounds.
Light Sky
RGB234 / 240 / 252
HEXEAF0FC
CMYK7 / 4 / 0 / 1
Pantone337 C
Lighter swatch for select backgrounds.
Light Mint
RGB239 / 247 / 246
HEXEFF7F6
CMYK3 / 0 / 0 / 3
Pantone337 C
Lighter swatch for select backgrounds.
White
RGB255 / 255 / 255
HEXFFFFFF
CMYK0 / 0 / 0 / 0
Pantone337 C
Default background color.
Typography
Typography -- the visual art of creating written words -- is an essential building block of Baywell Psychiatry Group’s brand identity. Baywell Psychiatry Group utilizes the following defined typefaces for all content displayed on our website at https://baywellpsych.com.
Primary Typeface: Public Sans
Public Sans is a strong, neutral typeface for interfaces, text, and headings.
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
Directions for use:
Used for all headers.
View Public Sans at Google Fonts.
Secondary Typeface: DM Sans
DM Sans is a low-contrast geometric sans serif design, intended for use at smaller text sizes.
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
Directions for use:
Used for body copy, links, and buttons.
View DM Sans at Google Fonts.
Imagery
Baywell Psychiatry Group’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate Baywell Psychiatry Group’s values associated with our brand.
Voice
Baywell Psychiatry Group’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our Baywell Psychiatry Group brand.
Words we like:
Professional, highly educated, trained, racial equality, social justice, DEI training, humanism, respect, aware, relationships, community, thoughtful, committed, safety, growth, diversity, comfortable, confront challenges, addressing traumas, lasting wellness, whole person care, help, resources, giving, caring, connected, supportive, welcoming
Words we don't like:
Non-cohesive work community, less cohesion, odd personalities, unfamiliarity, angry, violent, slighted, hurt, harmful, inconvenienced, silly, whimsical